Take "Boy Meets World." This popular show followed the young Cory Matthews from school through college and all the fun times and drama that came with friendships, school, and finding love. The show is now being revived into the form of "Girl Meets World," which features Cory and his childhood sweetheart, Topanga, now raising their own family.
Similarly, the show "Full House" told the story of a single dad trying to raise his three daughters with the help of his best friend and brother-in-law. This show now follows the next generation with a spin-off that is being called, "Fuller House."
These newer shows are providing many people with the chance to relive their childhoods and share their favorite characters with their own children. While you sit back to enjoy the latest episodes, however, you might find that they have a few things to teach us all about our latest marketing campaigns.
The Power of Relationships
The strength of both shows was in the powerful relationships that dominated the series. In "Boy Meets World," the friendship of Cory and his friend, Shawn, as well as his relationship with his future wife, Topanga, was something that drew many people to the show. People were able to relate to the struggles of Cory as he worked to navigate these different relationships, and loved being able to see how everyone was there for him.
In "Full House," the relationships between the three sisters and their friends and family were the driving part of the show. The girls had to learn how their own relationships were going to mature. The entire family had to be a major source of support for each other as they all struggled to find their way with the loss of the girls’ mother to a car accident before the show began. Single parents, families with multiple siblings, and extended families who all lived under the same roof could understand many of their relational experiences.
In marketing, relationships are also your driving source behind your success. You want to build relationships with everyone you meet and your customers need to know that you are there for them and can help them solve their problems.
You also want to build a strong network of relationships with other professionals. It can be a great, professional asset to have others in your industry with whom you can discuss ideas. Networks can provide you with the opportunities to build relationships with other people who can pass work along to you according to your strengths when the opportunity arises.
Finding Your Place
Both sitcoms largely revolved around the characters’ coming of age. They matured from young children into adults with their own paths. The shows followed them as they found their place and role among their social groups and wider society.
You will need to find your place within your own industry, as well. You need to accurately identify where your strengths and weaknesses lie. Learn how to market to your niche based upon those strengths, and demonstrate why you can solve the pain points of your customers.
Enjoying spin-offs of your favorite 90’s sitcoms can be a fun pastime, but it can also provide you with some valuable lessons about how to succeed in your own marketing endeavors. If you are interested in beginning a new marketing campaign, let us know. We would be happy to help you get started.
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