Tuesday, November 19, 2019

5 Fantastic Color Combinations for Your Next Design

Feeling blue?


Maybe it's the color of the room you're sitting in.


Color psychology is something that has fascinated people for decades. Artists and interior designers have long believed that colors can dramatically affect moods and emotions, and color marketing has become a hot topic in marketing, art, design, and print. As Pablo Picasso once remarked, "Colors, like features, follow the changes of the emotions."


Color is a powerful communication tool, so understanding it can help you signal action, sway the mood, and even influence psychological reactions. Want to give it a try? Here is a quick snapshot of color harmonies, including color combinations to try in your next poster, banner, or custom label.


The Best Ways to Create Balance


The color wheel consists of three primary colors (red, yellow, blue), three secondary colors (colors created when primary colors are mixed: green, orange, purple), and six tertiary colors (colors made from primary and secondary colors, such as blue-green or red-violet).


When you draw a line directly through the center of the color wheel, you will separate the warm colors from the cool colors.


Warm colors (reds, yellows, and oranges) are vivid and bold in nature and tend to advance forward when viewed. They communicate energy, brightness, and action. Cool colors (blues, greens, and purples) appear soothing by nature and typically make a space seem larger. Cool colors are often associated with nature, calmness, peace, or serenity.


When choosing your next color combination, remember that complementary colors (those opposite on the color wheel) provide sharp contrasts. This can make your imagery really pop, but are best when used sparingly.


To avoid overdoing things, remember complementary colors do not need to exist in equal parts. If you want to use purple and yellow, allow one color to dominate and add only a tiny bit of the other.


For a more subtle approach, use triadic colors in your design (those that are evenly spaced around the color wheel). Or use analogous colors (those next to each other on the color wheel). Here one color will dominate, and the other will provide a sophisticated accent.


Set the Mood with Five Gorgeous Blends


Ready to get started? Check out these gorgeous blends:


For a friendly, playful feel:


Try magenta, goldenrod, turquoise, and brick. This four-color combination brings zest, personality, and a friendly, exciting tone.


For a sophisticated yet energetic feel:


Try gold, charcoal, and grey. This perfect combination of sunshine and somberness offers a cheerful tone with a grounded, mature accent.


For an aged, natural tone:


Try tan, deep turquoise, and black. Against the more neutral base, turquoise leaps to the forefront to evoke creativity, life, and freedom. For a more serious feel, use turquoise sparingly and add touches of brown or deep orange.


For a contemporary, chic tone:


Try mauve, sapphire, and powder blue. The baby blue brings a gentleness, while the rich pink and deep blue highlights scream femininity.


For an invigorating, rustic feel:


Try pine green, burnt orange, and light peach. When you want to set your design apart, orange is guaranteed to stop traffic. Burnt orange offers a more distinguished feel than a pumpkin or neon orange hue, but it still gets the job done. The rich green offers a warm, natural accent, and light peach ties everything together perfectly.


Colors That Connect


Want to set the mood or connect with your core customers?


Whether you lean toward simple and sophisticated or edgy and eccentric, colors build emotional bridges like nothing else can. Bring that wow factor to your professional printings through beautiful, unforgettable color combinations.

Bringing Your Dream to Life

"Someone is sitting in the shade today


because someone planted a tree a long time ago." (Warren Buffet)


Dr. Julie Silver is a giant among medical practitioners.


As an assistant professor at Harvard Medical School, Silver has published several award-winning books and is the Chief Editor of Books at Harvard Health Publications, the consumer health publishing brand of Harvard Medical School.


But Silver is known for more than her accomplishments, she's known as an overcomer. At age 30, Silver found herself on the other side of medicine – as a patient instead of a physician – when she was diagnosed with breast cancer. Her story from surgery through radiation, chemo, and rehab is now the backbone of her identity.


Through cancer recovery, Silver found herself exhausted and depleted, with few resources for getting back on her feet:


"Returning to work and caring for my young children was very difficult," Silver says of that time. "I was not given rehab care and therefore had to rehabilitate myself. If I had been a stroke survivor or been in a car accident, I would have been offered rehab treatment. But, as a cancer survivor, I was left to figure it out on my own."


Silver says this experience, combined with loads of research touting the benefits of cancer rehab, prompted her to team up with others to reshape the recovery road. She and a team of experts created STAR (Survivorship Training and Rehab) certification programs for hospitals, group practices, and individual clinicians. STAR programs have empowered post-cancer treatment centers, improved life for thousands, and given legs to Silver's dream.


Pursue a Dream


Do you need the courage to pursue a dream in your life?


You have to believe a dream before you can see it come true. Every great achievement begins in the heart of one individual who took a risk and asked, "what if?" As Walt Disney once said, "all our dreams can come true if we have the courage to pursue them."


Dreamers are people who don't let negative thinking discourage them, even when their vision is beyond their capabilities. In Silver's case, she started with a hope for better cancer rehab. But as her journey progressed, she discovered hospitals needed much more than information. They needed an entire training system.


"I quickly realized that [my colleagues] needed a lot more information and assistance than I could offer with a simple conversation," Silver said. "They needed to be educated about cancer rehabilitation and to implement protocols to deliver this care."


Share a Dream


One reason dreams die is that you never share them with others.


People who genuinely want to achieve a dream must talk about it! Frequently. Why? Sharing a dream aloud helps you believe in it more and to make necessary tweaks along the way. Sharing dreams builds momentum, inspires others to collaborate, and holds you accountable to a plan. And plans break visions into actionable steps while pushing you to gather necessary resources in realistic time frames.


Work the Dream


How do you eat an elephant? One bite at a time.


After you've done the necessary planning, it's time to work. When it comes down to it, cathedrals are built one brick at a time. So, the most successful dreamers aren't just people with bold ideas; they are people who follow through in ordinary moments.


Hard work isn't always fun, but success looks something like this:


Short-Term Tasks * Regular Follow-Through = Long-term Achievement


Sound difficult? Just remember, it can be hard to work the dream, but it can be even harder to work for someone else's dream. Do the work today and enjoy the results tomorrow!